In a first of its kind initiative across India, Shreyas Talpade’s ‘Poshter Boyz’ becomes the first movie to tie up with Maha eSeva Kendras of Maharashtra Government which will help in movie ticket sales, marketing and distribution. The service was today launched by Hon. Shri. Balasaheb Thorat, Revenue Minister, Government of Maharashtra in the presence of Hon. Shri. Rajesh Aggarwal, Principal Secretary, DIT, GoM. Shreyas Talpad, Deepti Talpade, director Sameer Patil and Associate Producer Hadi Ali Abrar were present during the launch.
A Mumbai based start-up “Network People Services” has tied up with Spanco and Department of Technology (DIT), Government of Maharashtra to offer Movie Distribution and Marketing services across the entire chain of DIT controlled “Maha eSeva Kendras”. The Kendra’s along with SETU and Sangram Kendras form the Physical backbone of Government Service delivery. There are more than 25,000 physical touch points across the length and breadth of the State distributed amongst these three Delivery outfits. Everyday more than 2 Lakh+ citizens walk into these Service delivery points and avail Government Services.
“Poshter Boyz”, Shreyas and Deepti Talpade’s second home production venture under his banner Affluence Movies Pvt. Ltd. production venture starring the likes of Dilip Prabhavalkar, Hrishikesh Joshi, Aniket Vishwasrao, Hrishikesh Joshi, Pooja Sawant and Neha Joshi has become the first movie to utilize this largely semi urban and rural distribution network. This medium gives the Film an excellent reach and recall value. With more than 2 Lakh Citizens walking in every single day it provides an amazing opportunity to reach out to the desired audience. The movie is set to be released on 1st August 2014 and will utilize the Maha eSeva Kendra’s for the following activities:
- Display of Movie publicity material i.e. posters, standees, etc.
- Short Contests to Meet and Greet the stars
- Movie Ticket and Music CD Sales
- Merchandise Sales
Speaking on the initiative Shreyas Talpade said “This is a revolutionary concept in Marketing and Distribution. This without doubt is a very novel initiative that will not just provide film producers a very cost effective medium to reach a very large targeted clientele but will also go a long way in propagating Marathi Cinema.”
Shri Thorat, Revenue Minister, Government of Maharashtra at this occasion mentioned “I am delighted to note the starting of new Business services which can ride upon our established Citizens Services network. Our focus has been to simplify services for the citizens. Maharashtra has always been and will be a pioneer in improving reach and simplifying services delivery”.
Produced under Shreyas Talpade’s own banner Affluence Movies Private Limited Poshter Boyz is all set to hit the silver screen on 1st August 2014. Till this time all services related to this movie will be available at Maha eSeva Kendra’s.