After De Dhakka, Natarang and Kaksparsh – Zee Talkies has again re written the rules of Box Office by delivering the biggest hits of recent times all over Maharashtra.
While monsoon is pouring massively across Maharashtra, Zee Talkies and Video Palace presented and Essel Vision distributed Marathi multi-starrer movie Duniyadari makes its thundering entry all over the state. Having released 140 shows in 110 theatres Duniyadari brings a flooding response with continuous houseful shows all over. Starting with 140 shows on 19th July, the new Marathi Super hit has already raised the number to approximately 200 shows daily within the span of three days.
Tagged as an Eastman Color Love Story, Duniyadari is set up in 70’s and has relevance to youth of every generation. The film is inspired from a beautiful phase put across by eminent Marathi novelist late Suhas Shirvalkar. Jhapatlela-2 being an exceptional case, Box-office 2013 had been a cold affair in its recent weeks as far as Marathi films were concerned. But Zee Talkies’ film Duniyadarichanged the game by clocking a phenomenal collection setting the box office on fire.
Nikhil Sane, Business Head, Film Division Essel Vision Pvt Ltd said, “We believed that we have a film that can connect the entire length and breadth of Maharashtra. And today it’s been proven so rightly that shows from Bharatmata Mumbai to City Pride Kothrud to Shahu Kolhapur to PVR’s of Pheonix and even Latur are Housefull. The film plays on ‘Nostalgia’ factor of every day college life which includes friendship, romance, betrayal etc. At the same time, we knew that we will need to go all out aggressively to build the reach and the generate the audience response. Hence we did make use of right set of content for various mediums deployed for the promotion. Also the exhaustive ground promotions across the state helped us to create the right set of buzz as we travelled to Nashik, Aurangabad, Goa, Pune, Thane and of course Mumbai. Today fortunately all these efforts have helped us to have a great opening. Now the challenge is to continue with this momentum and build it further in the coming weeks.”
Duniyadari, a youth based love story is very vibrant, colourful and very happening. It is a story with passionate love, exuberant fun, and exciting drama, full of emotions and has also managed to fetch popular as well as critical acclaim. “It has good content and performances to boast of and audiences were starving of good entertaining cinema”, say critics and trade experts. “Evidently it has opened with a massive response and is going beyond expectations”.
The music of Duniyadari has also set Maharashtra swaying to its tunes. “Zindagi Zindagi…. Doston Ki Duniyadari Mein Haseen Meri Zindagi…” and “TikTik Vajate Dokyat” sung by Sonu Nigam and Sayali Pankaj have captured hearts with their charismatic composition.
Duniyadari produced by Dreaming Twenty four Seven, Presented by Zee Talkies and Video Palace and distributed by Essel Vision Productions Ltd.