Zee Marathi, Maharashtra’s Number 1 Entertainment Channel will launch its HD channel, Zee Marathi HD on 20th November. Zee Marathi is considered in most homes across Maharashtra as a part of the family. Colors Marathi has already started their HD service. Zee has started its ZEE Talkies in HD format.
Zee Marathi has a legacy of for over 17 years with an association transcending generations. With the channel’s HD version the loyal audience base of Zee Marathi will also upgrade to HD viewing experience.
Mrs.Sharada Sunder, Cluster Head says, “Offering HD channels to our viewers is a part of our ‘future ready’ vision. ZEEL has started its regional HD offering with the launch of Zee Talkies HD last month. We are happy to launch the HD versions of our popular brands Zee Marathi and Zee Bangla. Zee Marathi has always inspired and entertained with great content offering and I am confident that the viewers will love the superlative viewing experience on HD as well”.
Mr. Nilesh Mayekar, Business Head Zee Marathi says, “This is a proud moment for all of us. Our shows have essentially preserved and depicted family relations in a manner that is relatable, inspirational, and connects emotionally with the audience. We believe that we play an important role in the evolution of the consumer and treat the same with a great degree of responsibility. With the launch of Zee Marathi HD, we will make an effort to celebrate evolution and change & be future ready. As the consumer evolves and moves up in life we ought to give them the experience that they rightly deserve & this is the future of broadcast.”
The launch campaign is based on an HD experience that the viewers will go through while watching their favorite shows on Zee Marathi HD. The launch is supported by a focused Television, Print, DTH and Outdoor campaign. Extensive trade promotions are planned to ensure advertisers latch on to the channel’s value offering, where the loyal Marathi language consumers will truly move on to an HD consumption and hence give the advertiser the cream of their TG.