Zee Marathi is ‘The’ channel when it comes to Marathi Television. It is clearly the leader in content and TRPs. The channel has built its audience over the years and has gained their loyalty. Its sister channels like Zee Talkies, Zee Studios or Zee 24 Tas all have made a name for themselves.
Now, to make the bond stronger between them and their audience, Zee network is coming up with a brand new channel called Zee Yuva. As the name suggests Zee Yuva will target the youth with content that has not yet been seen in Marathi Television.
More than half of the eyes that Television channels get in Maharashtra are that of the youth. So with the idea of targeting that section of their audience, Zee plans to makes its position at the top of Marathi Television even more firm. Zee Yuva will have content that will instantaneously connect with the youth of Maharashtra.
Bavesh Janavlekar who is the business head of the channel said, ‘I am confident that Zee Yuva will also be showered with the same love that Zee Talkies, Zee Marathi and Zee Studio have got over the years as the content on this channel is something totally new for Marathi Television. Zee Yuva will have stress-busting, joyful and energetic programs and I am sure they will win the hearts of the people of Maharashtra.