Zee Marathi is ‘The’ channel when it comes to Marathi Television. It is clearly the leader in content and TRPs. The channel has built its audience over the years and has gained their loyalty. Its sister channels like Zee Talkies, Zee Studios or Zee 24 Tas all have made a name for themselves.
Now, to make the bond stronger between them and their audience, Zee network is coming up with a brand new channel called Zee Yuva. As the name suggests Zee Yuva will target the youth with content that has not yet been seen in Marathi Television.
More than half of the eyes that Television channels get in Maharashtra are that of the youth. So with the idea of targeting that section of their audience, Zee plans to makes its position at the top of Marathi Television even more firm. Zee Yuva will have content that will instantaneously connect with the youth of Maharashtra.
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