Shreyas and Deepti Talpade’s Affluence Movies Pvt. Ltd. announced that it had joined hands with DAR Motion Pictures to co-produce the sequel of its Superhit Marathi Film ‘Poshter Boyz’ titled ‘Poshter Boyz 2’. The film will also mark the directorial debut of Actor-Producer Shreyas Talpade and will feature the original Poshter Boyz trio of Dilip Prabhavalkar, Hrishikesh Joshi and Aniket Vishwasrao. Shreyas has already starred in Hindi and Marathi movies and produced Poshter Boyz.

Shreyas Talpade said, “From the day we decided to produce ‘Poshter Boyz’, we knew it would become a franchise. The overwhelming response the movie received on its release only further validated this. ‘Poshter Boyz 2’ will not just push the canvas of the franchise but also aims at doubling the entertainment quotient. Furthermore, I have through my career in films always been fascinated with the art of direction. ‘Poshter Boyz 2’ is the perfect platform for me to take the plunge.

Poshter Boyz revolved around an incident of three ordinary people who, to their surprise, found their pictures on a poster promoting vasectomy and how that error changed their lives around.

Vivek Rangachari, Producer DAR Motion Pictures commented, “We have always been very bullish about the Marathi film industry. Infact the very first film we produced was Lalbaug Parel before moving on to produce a whole host of Hindi films along with Teechaa Baap Tycha Baap and now the highly anticipated Baji. We continue to remain very bullish about the industry and hence when during the shoot of Baji Shreyas narrated the story he had in mind for the sequel to Poshter Boyz we immediately confirmed our partnership in this venture.’’
Poshter Boyz 2 is slated for an early 2016 release.

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• Review : Poshter Boyz (2014)
• Director : Sameer Patil
• Producers : Shreyas Talpade and Deepti Talpade under Affluence Movies Pvt. Ltd.
• Writers : Sameer Patil and Charudutt Bhagwat
• Cast : Dilip Prabhavalkar, Hrishikesh Joshi, Aniket Vishwasrao, Neha Joshi, Pooja Sawant
• Music : Leslie Lewis
• Genre : Comedy/ Drama
• Review By : Keyur Seta

Rating : * * * ½

Story Outline :

In Vadaner village, the lives of the aged, highly respected Jagan Deshmukh (Dilip Prabhavalkar), school teacher Sadanand Kulkarni (Hrishikesh Joshi) and youngster Arjun (Aniket Vishwasrao) come crashing down after their photos are printed on a poster encouraging Vasectomy (Nasbandi) without their knowledge. Now the trio must find the culprit responsible for printing their photos before it is too late.

Review :

Most of the times, when comedy is born out of a serious issue, the humor takes a backseat at some point in the film, mostly the latter part of the second half. But debutant Sameer Patil’s Poshter Boyz doesn’t fall in that category. The film achieves a rare feat of being a laugh-riot for the entire duration despite the fact that it also raises few important social issues.

Confusion comedies are not novel by any means but Poshter Boyz manages to stand apart due to the subject of Vasectomy, which is unheard of, and the smart manner in which it arrives at the main point. From here on, the fun just doesn’t end.

Generally, we associate a laugh-riot falls with mindless or slapstick comedy. But this is a rare example of a non-stop laugh-riot only using sensible situational humor. And when your laughter doesn’t fade even long after the joke, you know it is a huge achievement for the writing, more so when the humor is maintained even during serious situations.

This is not the only reason why Poshter Boyz works. Just like Satish Rajwade’s Popat, this film also manages to present a sex-related social issue in a manner that not a single family member of any age group would feel awkward (The film is nowhere similar to Popat though). The only drawback here is that it treads on the tried and tested route in the closing moments. However, this isn’t a big issue.

Composer Leslie Lewis makes a successful Marathi film debut with this film. The song ‘Deva Deva’ is a sheer pleasure as it skillfully mixes three different genres – spiritual, romance and lawani – in one song. The title track and ‘Kshan’ also score high marks. Pushpank Gawde makes a mark with his artistic camerawork even during simple situations. The background score is effective, although unnecessarily loud at times.

A film of this genre requires skillful comic timing and that is exactly what the actors present. The ever-reliable veteran Dilip Prabhavalkar once again gives a thoroughly mature and sensible act. He underplays himself during the comic moments, which works well. Hrishikesh Joshi continues from where he left in Yellow with another terrific performance. He portrays humor born out of frustration brilliantly. Aniket Vishwasrao is perfect as the hot-headed youngster.

Neha Joshi, as Kulkarni’s wife, is first-rate as an angry, frustrated wife. Pooja Sawant does what was asked from her and looks mesmerizing. The rest of the actors provide decent support.

Overall:

Poshter Boyz is a rib-tickling laugh-riot with a timely message. The positive word-of-mouth coupled with a good promotional strategy will make it a winner at the box office.

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Shreyas and Deepti Talpade are back as producers after a hiatus of six years with the Sameer Patil directed Poshter Boyz. The film has an ensemble cast of Dilip Prabhavalkar, Hrishikesh Joshi, Aniket Vishwasrao, Pooja Sawant and Neha Joshi. The producer duo gets talking exclusively with us over their experience of making the film and other interesting things.

How was the experience of being the producers for Poshter Boyz? How challenging was it?

Shreyas: The idea about the film was right and things started falling into place. It was challenging though. The task now is to promote and make sure it reaches out to every household in Maharashtra. This is the toughest part for any producer. But creatively if you ask me, it has been a really satisfactory experience.

Deepti: It was very good. I am sure everyone says the same thing (laughs). Sameer (Patil) narrated the idea in last July and now we are ready with it after a year. It was a joyride. We had properly planned the pre-production. We were going to get rolling in December but since Dilip kaka (Prabhavalkar) was available in January, we also got time in December to plan. Hence, we were able to complete the shoot in 25 days. So there was no such stress. Talking about challenges, every day was a challenge.

Weren’t you tempted to act in Poshter Boyz?

ST : (laughs) It definitely crossed my mind. In fact, Sameer (Patil) suggested that I should essay the character played by Aniket Vishwasrao. But when we started developing the screenplay, I realized I won’t be able to do two things simultaneously. I had to make sure the director gets everything he wants. Plus, we had to complete the film in a limited time. And there are good actors around. It doesn’t make sense that since I am the producer, I should also act. It is like, it’s my bat so I will do the batting (smiles).

What is the USP of Poshter Boyz?

ST : It is the originality of the concept. Just imagine – if you visit a police station to complain about something and you notice your own photo listed there as a pickpocket, how would you feel? Similarly, if that photo is pasted everywhere in the city, how would you react? Your friends will believe you, but what about others? Such a thing happens with the characters of Poshter Boyz and it creates problems in their families. This is its USP.

DT : The USP is the fact that Shreyas has produced a Marathi film (laughs). The concept itself is the USP. When I heard it is a confusing drama about three people, I thought it must be about extra-marital affair. But then I came to know it is about Vasectomy (nasbandi), a subject that is unexplored. So this is the film’s USP.

Did you ever have any difference of opinion with Shreyas?

DT: No, because I am the boss and the boss is always right (laughs). Once Avadhoot Gupte said in an interview that generally every debate has two sides but when it comes to him and his wife, there is only her side, which is always right. So there is no scope for argument (laughs).

What is your opinion on the current scenario in Marathi cinema?

ST: It’s very good. We have new breed of filmmakers coming in with varied subjects. The reason why people are experimenting with newer subjects is because the youth has started patronizing Marathi films. They are proud of Marathi cinema and this has motivated filmmakers.

DT: It is doing really well. People of Maharashtra have always supported theatre. But now they have also started supporting Marathi films so much that now we have also started speaking about film’s opening. I really hope more people go to watch Marathi films in theatre, not just my film but also other films; like have Rama Madhav and Rege coming up now. If we are expecting good content from Marathi films, then the audience should also show enthusiasm towards it.

What are your forthcoming films?

ST: As a producer, I am only focusing on Poshter Boyz right now. I am acting in a Hindi film called Wah Taj. I am doing a Marathi films Baaji. There is another film that will start in October.

Interview By : Keyur Seta

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In a first of its kind initiative across India, Shreyas Talpade’s ‘Poshter Boyz’ becomes the first movie to tie up with Maha eSeva Kendras of Maharashtra Government which will help in movie ticket sales, marketing and distribution. The service was today launched by Hon. Shri. Balasaheb Thorat, Revenue Minister, Government of Maharashtra in the presence of Hon. Shri. Rajesh Aggarwal, Principal Secretary, DIT, GoM. Shreyas Talpad, Deepti Talpade, director Sameer Patil and Associate Producer Hadi Ali Abrar were present during the launch.

A Mumbai based start-up “Network People Services” has tied up with Spanco and Department of Technology (DIT), Government of Maharashtra to offer Movie Distribution and Marketing services across the entire chain of DIT controlled “Maha eSeva Kendras”. The Kendra’s along with SETU and Sangram Kendras form the Physical backbone of Government Service delivery. There are more than 25,000 physical touch points across the length and breadth of the State distributed amongst these three Delivery outfits. Everyday more than 2 Lakh+ citizens walk into these Service delivery points and avail Government Services.

“Poshter Boyz”, Shreyas and Deepti Talpade’s second home production venture under his banner Affluence Movies Pvt. Ltd. production venture starring the likes of Dilip Prabhavalkar, Hrishikesh Joshi, Aniket Vishwasrao, Hrishikesh Joshi, Pooja Sawant and Neha Joshi has become the first movie to utilize this largely semi urban and rural distribution network. This medium gives the Film an excellent reach and recall value. With more than 2 Lakh Citizens walking in every single day it provides an amazing opportunity to reach out to the desired audience. The movie is set to be released on 1st August 2014 and will utilize the Maha eSeva Kendra’s for the following activities:

• Display of Movie publicity material i.e. posters, standees, etc.
• Short Contests to Meet and Greet the stars
• Movie Ticket and Music CD Sales
• Merchandise Sales

Speaking on the initiative Shreyas Talpade said “This is a revolutionary concept in Marketing and Distribution. This without doubt is a very novel initiative that will not just provide film producers a very cost effective medium to reach a very large targeted clientele but will also go a long way in propagating Marathi Cinema.”
Shri Thorat, Revenue Minister, Government of Maharashtra at this occasion mentioned “I am delighted to note the starting of new Business services which can ride upon our established Citizens Services network. Our focus has been to simplify services for the citizens. Maharashtra has always been and will be a pioneer in improving reach and simplifying services delivery”.

Produced under Shreyas Talpade’s own banner Affluence Movies Private Limited Poshter Boyz is all set to hit the silver screen on 1st August 2014. Till this time all services related to this movie will be available at Maha eSeva Kendra’s.

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The Poshter Boyz music video is full of fun and correctly depicts the mood of the film. It features music by Leslie Lewis, lyrics by Chetanya Sant and Shreyas Talpade and has been sung by Avdhoot Gupte. The song also features Marathi rap, written and performed by Gandhar Kadam. Interestingly the song opens with Shreyas Talpade doing the commentry in his own voice. The song also features a catchy chorus which has been sung by Sameer Patil, Hadi Abrar, Amol Bidkar and Shreyas Talpade himself.

Being produced under Shreyas Talpade’s own banner Affluence Movies Private Limited and co-produced by Hadi Ali Abrar, the film which is directed by Sameer Patil and has been shot across real locations across Western Maharashtra, stars Dilip Prabhavalkar, Aniket Vishwasrao, Hrishikesh Joshi, Pooja Sawant, Neha Joshi among others. Other credits include Producer and Costumes by Deepti Talpade, story and dialogues by Sameer Patil, screenplay by Sameer Patil and Charudatt Bhagwat, and cinematographer by Pushpank Gawde.

‘Poshter Boyz ’ is set to hit the silver screen on 1st August 2014.

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Lesle Lewis and Shankar Mahadevan today launched the music of Shreyas and DeeptiTalpade’s home banner Affluence Movies Pvt. Ltd., upcoming movie ‘Poshter Boyz’. Being released by Nanubhai Jaisinghani’s Video Palace, PoshterBoyz marks the debut of legendary singer and music composer Lesle Lewis into Marathi cinema. The lyrics have been provided by Ambarish Deshpande, Shreyas Talpade and Chaitanya Sant.

Held at the hip new suburban Lounge ‘Levo’, the ‘PoshterBoyz’ music launch was a star studded night with Bollywood and Marathi industry coming together in support of Shreyas. Avdhoot Gupte, Nandesh Umap, Bela Shende and Swapnil Bandodkar, Dilip Prabhavalkar, Aniket Vishwasrao, Hrishikesh Joshi, Pooja Sawant etc. were present.

Shreyas said, “We have tried to keep a good balance reaching out to maximum people. Leslehas the understanding of traditional Maharashtrian tunes and can connect with the taste, of the contemporary Marathi youth at the same time..”

Composer-Singer Lesle Lewis said, “Shreyas and Sameer were sure that they wanted only three songs with all three tracks having a very specific purpose. The Title track was a lot of fun to create but the best part was the opening song. We have for the first time, fused a romantic number, a Lavani song and a Bhajan in the same song.”

When asked as to why the film has only three songs, he said “Songs in films need to have cinematic and creative relevance and not just be marketing gimmicks. The title track of “Poshter Boyz” is a pure promotional number and as you will see once the film releases.

This film is scheduled to hit the screens on August 1, 2014. Producer and Costumes byDeepti Talpade, Associate Producer Hadi Ali Abrar, Story and dialogues Sameer Patil, screenplay Sameer Patil and Charudatt Bhagwat, and cinematographer Pushpank Gawde.

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‘Poshter Boyz’, Actor-Producer Shreyas Talpade’s next production, which comes after a span of 5 years post the first production under his banner Affluence Movies Private Limited, has completed its principle shoot and the post production is on in full throttle. In the midst of the laborious yet ever enjoyable task of creating a great product the crew had another exiting shoot at film city today. When the crew reached the location they were all in for a big surprise.

When the team reached the set they were told that the song will also feature Shreyas himself. Originally, the song was to be shot with the films 3 leading actors Dilip Prabhavalkar, Aniket Vishwasrao and Hrishikesh Joshi. Speaking on the subject Shreyas said, “I was positive that I will not be acting in the film. I think it is important for a producer to be able to take detached harsh decisions. This is tough to do if you act or direct in the film.”

When asked about his presence in the promotional number, Shreyas said “Late last evening I was sitting with my producer Deepti Talpade, co-producer Hadi Ali Abrar and director Sameer Patil this came up. Initially I was a bit reluctant but my team was convinced that my presence in the video will increase its reach, so I gave in. But then we decided not to tell anyone else and let it come as a surprise to the rest of the team. It’s my first Marathi ‘item number’ as they call it and I hope the audience likes it.”

The promotional number is also the title track of the film. Composed by none other than the legendry singer – composer Leslie Lewis the song has a perfect mix of traditional Marathi rhythm and the modern sound. The song also has Marathi rap sequence in it. The song will be released soon online for general public.

Shot across real locations across Western Maharashtra, Poshter Boyz stars Dilip Prabhavalkar, Aniket Vishwasrao, Hrishikesh Joshi, Pooja Sawant, Neha Joshi, amongst others. Other credits include Producer and Costumes by Deepti Talpade, story and dialogues by Sameer Patil, screenplay by Sameer Patil and Charudatt Bhagwat, and cinematographer by Pushpank Gawde. The film is slated to release on 04th July 2014.

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