Dhyanimani, a film starring Ashwini Bhave in the lead role will be releasing on 10 February. The film has started an innovative marketing campaign where celebrities are requesting the audience to not to watch the film. This is a new strategy by the makers of the film as it creates an anticipation and curiosity about the film.
The celebrities like Amitabh Bacchan and Salman Khan have already tweeted urging audience not to watch Dhyani mani. Marathi film industry actors like Jitendra Joshi, Subodh Bhave, Priya Bapat, Pushkar Shroitri Sachin Khedekar, Bhau Kadam, Amruta Khanvilkar, Sanjay Jadhav, Sandeep Pathak, Anand Ingle, Sanskruti Balgude, Vaidehe Parshurami, Pooja Sawant and Akash Thosar have published a video saying to watch this film. Such negative publicity will help to create awareness of the film and will make audience to know more about the film, said the publicity experts. Here are these videos:
The film is produced by Mahesh Majrekar and directed by Chandrakant Kulkarni. The film stars Ashwini BHave, Mahesh Manjrekar, Abhijeet Khandekar and Mrunmayee Deshpande.