To anyone aware about the new wave of Marathi cinema, especially in terms of the business that it’s making, Nikhil Sane is a familiar name. He has initiated a dynamic marketing strategy & has proved that films backed by him & his team are heads & shoulders ahead of the rest in the industry.

Viacom18 Motion Pictures is an established entertainment company in India in terms of Hindi & Hollywood films. But now they are entering into Marathi, & Nikhil Sane will be leading their team.

Nikhil Sane has been appointed as the Business Head at Viacom18 Motion Pictures. Nikhil Sane has previously given many hit Marathi films like ‘Sairat’, ‘Natsamrat’, ‘Ti Saddhya Kay Karte‘ & many more, while working for Zee Studios.

Speaking about this new position, Nikhil Sane said, “Marathi film industry is going through an amazing phase of resurgence and evolution. I have had the privilege of working with some of the best talent from the industry. With Viacom18 Motion Pictures, I intend to combine the strength of the organisation’s experience in the Hindi & English film industries with the remarkable strength of the Marathi film industry in story telling and experimentation. I look forward to channelizing my best efforts and strengths into creating the next big leap in Marathi cinema.”

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Following the epic & record breaking release – DUNIYADARI last year; Essel Vision productions TIME PASS has hit a jackpot by delivering the first super hit film of the year 2014.  It has created another story at the Box Office to earn approximately Rs 30 crore (only in 3 weeks); — a feat unheard of in Marathi cinema — and has also been getting positive feedback from critics. The film is directed by Ravi Jadhav – who has given three continuous blockbuster films in a row – NATARANG, BALGANDHARVA and BALAK PALAK (BP).  Essel Vision and Athaansh Communications production’s musical romantic comedy TIME PASS has resonated with youngsters and family crowd alike.

“We have created various benchmarks in Marathi industry. In fact the last film Duniyadari broke all the records at the box office collection of last 80 years in Marathi Cinema. Our film Duniyadari has completed its glorious 25th week with record breaking collections and at the same time TIME PASS has crashed all records in the first three weeks only. With “TIME PASS” we took the success trend to another level as TP is running 175 theatres with approximately 3000 shows week against bollywood (Salman Khan’s film JAI HO.) and crossed the boundaries of Maharashtra, like Goa, Karnatak and Gujrat. We are really glad and very grateful to viewers for TP to reach the great height of success and such a tremendous response”, Says Nikhil Sane, Business Head Essel Vision Productions.

Ravi Jadhav, director of National Award winning film Natarang with Zee Talkies and other blockbusters like Balgandharva and Balak Palak adds, “It was a conscious decision to make TIME PASS, a light-hearted love story with not-so-known faces from Marathi industry. And today it proves that content is a king in Marathi Cinema and not the stars. It is a youth-centric film and the response is unbelievable. it is great feeling that my film has created history on Box Office. I pray to god for this record should break as soon as possible, and Marathi films always keep continuing splendore on BO. ”

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After and epic & record breaking release – Duniyadaari; Essel Vision is all geared up for its upcoming release – Time Pass (TP). The film is directed by Ravi Jadhav – who has given three continuous block buster films in a row – NATARANG, BALGANDHARVA and BALAK PALAK (BP). He along with Essel Vision is now all set to release TIME PASS (TP). Essel Vision and Athansh Communications production’s musical romantic comedy Time Pass will be a special treat for the viewers.

“We have created various benchmarks in Marathi industry. In fact the last film Duniyadari broke all the records at the box office collection of last 80 years in Marathi Cinema. Now with “Time Pass” we take this trend to another level as we are releasing TP in record no of 200+ theatres across Maharashtra, Goa Belgaum etc. And this becomes our 5th film set to release on the eve of New Year which in itself is another unique trend for Marathi cinema”, Says Nikhil Sane, Business Head Essel Vision Productions.

TP is an amazing love story of Dagadu and Prajakta, played by Prathamesh Parab – versatile and budding artist from BP; with SHALA and KAKSPARSH fame Ketaki Mategaonkar. The films backdrop is of 1980’s and revolves around Dagdu and Prajakta. The family of the lead pair hails from two different socio-economic back ground. TP is a light hearted, innocent story of teen age love, sacrifice, passion and values.

The story unfolds the how Dagdu tries to win the Love of his life – Prajakta… eventually, Dagdu wins heart of Prajakta but can he win her family?   Will Prajakta’s family accept him the way he is?

‘Time Pass’ answers all these puzzling questions with hilarious manner, leaving behind a heart-throbbing experience!!!

The film casts popular artists like Vaibhav Mangale, Bhalchandra Kadam, Urmila Kanitkar, Meghana Erande, Uday Sabnis, Supriya Pathare, Bhushan Pradhan with Adesh Bandekar and Shibani Dandekar in cameo roles.

Story and screenplay is written by Ravi Jadhav & dialogues by Priyadarshan Jadhav. Art Director Santosh Futane, editing by Jayant Jathar and cinematography is done by famous Ad man Vasudeo Rane. The film’s music is composed by Chinar-Mahesh on the lyrics by Guru Thakur, Ashwini Shende and Mahesh Kangane. Swapnil Bandodkar, Bela Shende, Mahalaxmi Aiyyer, Ketaki Mategaonkar have sung the melodious songs of TP.  And last but not least Tadaka in this film is folk Koli song is by “Rikshaw wala” song fame popular young folk artist Reshma Sonavane. This unique love story is all set to hit the silver screens from 3^rd January 2014 across Maharashtra.

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