“Bhai Kotwal”, a film based on a freedom fighter has released a ringtone for of its song even before the shooting. This new marketing exercise will help to get connected with the film, said the director F. M. Ilyas.
This song has been written by Ibrahim Afghan and composed by veteran music director Amar Mohile. The two stalwarts in the classical music, Rahul Deshpande and Devki Pandit has lend their voices to this devotional song. The ringtone is made by Hungama.com and has become popular among new generation.
Jayesh Chavan, head of Hungama.com said, “This is first time we are releaseing a song as a ringtone, ever before the shooting. Even Hindi insustry has never done such marketing technique. However, we are hoping that it will be used in near future as a strategy.”
Bhai Kotwal is a film based on a freedom fighter who fought bravely against British government at Matheran. The producers are Shashikant Chavan from Veer Kotwal Foundation. Screenplay by F. M. Ilyas and Ibrahim Afghan and music by Amar Mohile. Director of the photography Najeeb Khan.